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WHAT SERVICES DO WE OFFER?

Stethoscope implements research to assist clients to develop specific, actionable outcomes relevant to their strategic business planning.

Qualitative research

• in-depth interviews (face-to-face or telephone) and focus group discussions
• we have specialist experience in business-to-business and specifically health care professionals
• we partner with specialist medical and health professional recruiters where necessary

Quantitative Research

• We will recommend and implement a methodology that best ensures representative responses from your target market
• Contact methods are customised for different healthcare profesional populations to ensure the least invasive and most representative samples can be achieved
• Appropriate survey design is a key factor. Poorly worded questions, inadequate background knowledge of medical terminology or market dynamics and too lengthy surveys can all lead to target market dis-satisfaction and poor data being collected.

Desk Research

• Competitor analysis
• Analysis of existing datasets
• Comparison with international best practice

Medical Writing

• We regularly leverage the results of rigorous research we do for clients through the joint preparation of medical conference and journal articles.

Strategic Workshops

Clarifies what you know and what you still need to learn
Use our specialist experience in change management and facilitation techniques
• Provides an important opportunity for internal stakeholders to have involvement and ownership of the research.

Designed to help your management team
   > fine-tune research objectives, key business issues and scope.
   > turn research learnings into actionable results
   > identify key competencies
   > better understand how customers think of you and your competitors
   > set standards and benchmarks
   > overcome barriers to change
Half to full day duration

• May be relevant at the commencement and/or completion of research

Insightful Reporting

The additional value of our reports comes from understanding contextual issues within the industry including the competitor environment
Where relevant research can set benchmarks upon which targets for improved performance from year to year can be based.
Recommendations can be placed in the context of competitor activity and the practical limitations of your own business model.

Key Research Tools We Utilise

• In-depth interviews (face-to-face or phone)
• Paired interviews
• Focus group discussions
• Telephone surveys
• On-line surveys
• Self-completion surveys
• Mystery shopping

Research Specialisations

• Buyer Behaviour
• Customer Satisfaction
• Stakeholder consultation
• Market Positioning & Brand Development
• New Product Development

  • Preparedness to pay
  • Patients
  • PBAC pre-assessment

• Advertising Testing (conceptual and final)
• Patient support program evaluation
  • Return on Investment
  • Program materials testing and refinement
• Prescriber perceptions
  • Response to Phase III trial data
  • Usage & attitude studies
  • Advertising testing
  • Patient perceptions
  • usage and attitudes
  • Patient compliance to chronic meds
  • Diary studies
  • Secondary data analysis
  • Self report
  • Electronic measurement